LOYLE CARNER: LEVI’S MUSIC PROJECT

WARNER MUSIC

Loyle Carner linked up with Levi’s to discover a new wave of musical talent in Liverpool.

Setting out to break down barriers to music education, Levi’s created a fully equipped music studio in Liverpool, where Loyle Carner took the reins to unearth new musical talent in the city.

Over a 6-month period, Loyle helped aspiring musicians hone their craft in the lead up to a performance at Liverpool’s Sound City festival, where they’d showcase their skills.

“There was no space for me to make music when I was younger, so I had to rely on using my friends spaces that they freed up for me. So it made sense for me to do something that opened up doorways for kids who might not have it now, especially in a place like Liverpool which is my second home.” – Loyle Carner.

PRODUCTION TEAM
Producers | Marian Edusei & Abi Beasley
Director | William Williamson
DoP | Dan Atherton
Creative Director | Charlie Rout
Executive Producers | Hazel Falck & Selena Cunningham
AWARDS & NOMINATIONS

Shots Awards 2019 | Best Branded Entertainment (Winner)